A Brand New Look!
Bunzl wanted their Training & Development identity to stand out. We created a bold and exciting brand identity and implemented it across the program—from onboarding to leadership—complete with custom PowerPoint templates, branded email designs, and fresh logos for new and existing initiatives. The result was a clear, cohesive brand employees could instantly recognize at every stage of their learning journey—delivered with momentum and just the right amount of cool.
The Mission
Turn a Department into a Destination
We started at the top with a bold, polished logo design for the Training & Development department itself. From there, we developed a visual identity for each of the six program levels, giving every learning track its own personality.
And that’s not all—we created another smashing new logo for their mentoring program and refreshed an oldie but a goodie GPS logo—all while keeping everything under one unified umbrella.
The Brochure
Make It Fun to Flip Through
To help tell the full story, we designed a 30-page brochure made for real humans. This wasn’t your typical wall of text. We built it like a guided tour through Bunzl’s leadership journey. Big visuals. Friendly copy. Bite‑sized explanations. Whether you were new to the program or helping lead it, this piece helped everyone understand how the puzzle fit together and why it mattered.
The PowerPoint
A Beautifully Branded Template
Training leaders also needed a way to spread the word. So we created a Bunzl‑branded PowerPoint deck template that matched the brochure and logos—perfect for internal rollouts, team meetings, or walking someone through the program face‑to‑face. Our deck had everything they could possibly need to keep the conversation moving, with enough flexibility to work for any audience.
The Email Blast
On‑Brand, In Every Inbox
To keep every program message instantly recognizable, we designed four versatile eblast templates that could flex for everything from “Welcome to the Program” announcements to follow‑ups, reminders, pre‑work, post‑work, and travel details. Each template paired Bunzl’s program banners with smart iconography, tailored text treatments, and themed imagery, making them easy to adapt across the entire program.
The Result
A Brand People Recognize and Want to Be Part Of
With a visual identity in place, the Training & Development team had everything they needed to build momentum. The logos helped position each program as part of a bigger journey. The brochure turned heads at conferences. The presentation gave leaders a voice.