LaCie Rugged

Gear Up

How do you teach retail sales teams about a product built for the wild? You drop them into the action. To showcase the durability and real-world power of the LaCie Rugged SSD, we built a training experience around something way more memorable than a spec sheet: a family of adventure-hungry creatives who trust LaCie to capture and protect their work.

A Storytelling Journey

We created a training experience that followed a family of professional photographers and videographers—think cliffside shoots, forest hikes, off-the-grid magic. It was about showing how the LaCie Rugged shines in the field through mud, drops, bumps and all. The result? A story-led learning path that connected product features with real-world use and clearly showed who this device is made for.

Field Guide

The training blended sweeping imagery, authentic characters, and rugged environments to spotlight how this SSD performs when things get real. From icy trails to dusty road trips, we brought the product’s strengths to life in a way that felt personal, not promotional.

It was more than just showing the gear, we showed the why behind it.

Trail Tested. Sales Approved.

By focusing on relatable users and dramatic, real-life scenarios, retail associates walked away with a better understanding of who the LaCie Rugged is for, where it thrives, and how to sell it with confidence. Seagate Champions members gave it high marks for being both useful and engaging. Not bad for a little orange tank of a drive.

Want to turn your product training into something worth remembering?