Comic Strip to the Rescue
Our team built a comic-book-style training with bold panels, relatable characters, and a charming mascot named Slabb Granite. Humor, color, and real-world scenarios made the message stick.
Hallmark Stone came to us with a common problem: how do you train a team of expediters on delicate customer communication without access to a full LMS or complicated tech platform? They needed something simple, engaging, and effective. So, we designed a training experience that could live entirely within an email workflow. No logins, no learning curves—just smart content that got to the point and delivered results.
Our team built a comic-book-style training with bold panels, relatable characters, and a charming mascot named Slabb Granite. Humor, color, and real-world scenarios made the message stick.
Without the need for a high-tech LMS solution, this training needed heart, humor, and a little personality. So, we gave it the comic book treatment. Our creative team built a vertically scrolling story featuring fun, expressive characters, a real-world customer conflict, and a mascot made of stone. Slabb Granite acted as the wise guide, adding charm while reinforcing Hallmark Stone’s values. It was training that didn’t feel like training—but still taught exactly what it needed to.
A fun, effective training tool that opened a direct line between expediters and management. Hallmark Stone got real feedback, improved communication, and had a memorable way to train—no tech overload required.