Seagate had the reputation. They had the product. What they needed was reach. To expand their influence beyond the tech-savvy crowd, they partnered with MoTech to create something bigger than a training site—something that could turn retail staff into brand believers. That’s where Seagate Champions was born.
Seagate wanted to rally a new generation of advocates—people who understood the power of data storage and could sell it like pros. The goal: create an engaging, rewarding, and straight-up fun online community that not only informed, but inspired.
We built a full-on digital destination. Think smart training meets gamified learning, backed by rewards that kept users coming back. With interactive content straight from Seagate’s subject matter experts, users didn’t just hear about the products—they got them. The whole experience felt less like training and more like joining a movement.
The Seagate Champions platform was launched as a sleek, mobile-ready hub filled with product knowledge, brand storytelling, and a healthy dose of fun. Gamified progress tracking, quizzes, and personalized rewards transformed the LMS into a place people actually wanted to visit.
What started as a training portal grew into a thriving online community of Seagate advocates. Users stayed informed, stayed connected, and most importantly stayed loyal. Because when training feels this good, it sticks. And so do the people.